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Frequently Asked Questions (FAQ)

Search FAQ

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From our creative department to our software engineers and optimization consultants;

Excedra's award-winning marketing team delivers cutting edge results to all of our customers.

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Our marketing and creative professionals are always available to answer your search marketing questions. Enter your question or problem in the field below. We hope to get back to you within 1-2 hours.

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Search Engines Supported

Search Engine Optimization (SEO) FAQ

Why is Search Engine Traffic so important?
What are Crawlers? How do they work?
What are Inbound Links? How are they important to the SEO process?
What is a Sitemap, and why is it important for SEO?
What is Page Rank? How important is it for SEO?
What are Meta Tags and how are they useful in SEO?
What is a Meta Description and what is its purpose in terms of SEO?
What is the Meta Keyword tag, and is it important for SEO?
Do the file names of my web pages have any effect on search engine optimization?
What is Black Hat SEO? Why is it bad?
What are search engine Banned Websites and how do they become banned?
Is Adobe Flash bad for SEO?
Will Javascript code on my site affect my search engine ranking?
What is Search Optimization, and how can it help my business web site?
How should I go about Search Optimizing A Web Site?

Paid Search (PPC) FAQ

Introduction to Paid Search Advertising (PPC Management)
Why do I need a PPC campaign for my business?
How does a PPC campaign work?
Where will my PPC Ads appear?
How much does it Cost Per Click to advertise on Search Engines?
What PPC search engines do you work with?
How exactly do you “optimize” a paid search campaign? What does that mean?
Can I change my PPC budget? Can I add products or services?
Why do I need Keyword Research? I know the most important keywords already.
What should I do first? PPC advertising, or Natural Search Optimization?

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