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Home » Company » Executive Team

Executive Team

Jay Cross, Vice President, Internet Marketing

Jay began his career in Internet properties in 2004 by co-founding ThreatSense Information Services with partner and best friend Chris Carlino. Together, Cross and Carlino relentlessly investigated several creators of spyware on the conviction that such scams were harming the Internet. Wired.com wrote an in-depth piece on the pair's spyware fighting efforts which can be read here. ThreatSense was later sold under confidential terms to a leading anti-virus firm in 2005.

Cross used the buyout as an opportunity to pursue a business degree and develop new skills including:

- Copywriting
- Pay per cick (PPC) marketing
- Survey research
- Social media promotion

Since 2007, Cross has built and managed PPC campaigns for multiple happy clients, written for blogs like WebUrbanist.com with 100,000+ daily readers, developed marketing systems for IdeaBuyer.com and is preparing to launch UberStudent.net, a blog offering productivity tips and advice to ambitious college students. Cross was also a finalist in Google AdWords guru Perry Marshall's 2009 Content Czar contest, enduring a rigorous multi-week screening process and earning the right to market products to Perry's jealously guarded, 50,000+ subscriber e-mail list. Remarking on the selection of finalists, Perry deemed Cross' work to be "excellent."

At Entourage Group, Jay Cross personally oversees the development and implementation of all marketing and promotional strategy. 

Chris Carlino, Director, Marketing Research & Development

Mr. Carlino began his career in Internet properties in 2004 when he co-founded ThreatsSense Information Services with partner and best friend Jay Cross. ThreatSense was later acquired under confidential terms by a leading anti-virus firm in 2005.

As reported by Wired, Carlino and Cross took the lead among spyware victims by conducting exhaustive research and investigation of the culprits behind one of the worst infections the internet had ever seen. Carlino was instrumental in producing evidence against the propagators of said infection in attempts to bring suit against the company. This represented the first ever attempt to bring suit against such an offender. Thanks to his efforts to protect Internet privacy, Carlino enjoyed a research position at the Consortium Of Anti Spyware Technology Vendors from late 2004-2005.

Carlino possesses a passion for psychology and is currently earning his undergraduate degree in the field. Additionally, Carlino is a Research Assistant at Yale University’s Social Cognitive Development Laboratory. At Yale, Carlino participates in research regarding children’s perception, cognition and understanding of their social environment. Carlino is also deeply interested in abnormal psychology, particularly the personality disorders. Together with his professor Liane J. Leedom, MD, Carlino researches and writes about sociopathy and its biological and social implications for DrivenToDoEvil.com.

Carlino enjoys applying his knowledge of psychology to the Internet properties in Entourage Group's portfolio.

Matt Dunleavy, Founder & Chief Executive Officer

Matt Dunleavy founded Excedra in 2003 out of his Northeast Philadelphia row home. Highlights of Excedra's history include web branding work for well-known entertainment firms like Atlantic Records, and High Stakes Entertainment as well as Fortune 500 companies like Cardinal Health. Dunleavy's web work led him to a partnership with Jay Cross and Chris Carlino on the ThreatSense project, and the three have collaborated on numerous web properties ever since.

In recent years, Dunleavy was instrumental in developing ArtistsSignatures.com, an ambitious project cataloging nearly 30 years of leading art researcher John Castagno's life's work. ArtistsSignatures.com has grown rapidly since 2006, changing the way librarians, art dealers, museums, galleries, and appraisers around the world determine value, verify signatures, and access biographies of artists.

In 2006, Dunleavy branded and marketed the Philadelphia underground music DVD Get Focused, which went on to be seen by some 4 million viewers worldwide since its release.

Dunleavy also developed and launched TheForeclosure.net, a streamlined foreclosure auction & listing service that has generated millions of dollars in yearly revenue since its 2007 release. 

At Excedra, Matt Dunleavy oversees general business operations for US & Spanish markets.

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