Creative Solutions

Landing Page Design & Web Development

We create our website and landing page designs with the sole purpose of converting visitors into customers. Tapping our marketing and creative background, we incorporate targeted messaging and a deep understanding of your customer. We have created hundreds of pages since 2003. Many of the websites built by our design team have risen to the top of their respective fields and have served as models from which our competition draws inspiration. The success of our customers online comes from no secret as they are developed in accordance with the actual science of sales conversion, and not just guesswork with fancy graphics.

Our web sites and landing pages are built on the following foundation:

• Engagement – Is your page content compelling, enticing, and clear? Or is it boring and unnecessary?

• Content Targeting – Is your content targeted to a specific audience? Targeted content and sales copy converts more customers than content targeted to no one.

• Trust – Does the content of your website establish the credibility of your business?

• Buying Stage – Does your content encourage your visitors to buy without being too forceful?

• FUDs – Does your site have content that dispels the visitors’ doubt, fears, and uncertainties about making a purchase online?

• Incentives – Are you communicating all unique selling points that make you different from competitors?

Does your web site conform to today’s standards of conversion optimization? Have a question about web site development or landing page design? Talk to a web marketing professional at Excedra today.

Search Marketing FAQ

Search Engine Optimization (SEO) FAQ

• Why is Search Engine Traffic so important?
• What are Crawlers? How do they work?
• What are Inbound Links? How are they important to the SEO process?
• What is a Sitemap, and why is it important for SEO?
• What is Page Rank? How important is it for SEO?
• What are Meta Tags and how are they useful in SEO?
• What is a Meta Description and what is its purpose in terms of SEO?
• What is the Meta Keyword tag, and is it important for SEO?
• Do the file names of my web pages have any effect on search engine optimization?
• What is Black Hat SEO? Why is it bad?
• What are search engine Banned Websites and how do they become banned?
• Is Adobe Flash bad for SEO?
• Will Javascript code on my site affect my search engine ranking?
• What is Search Optimization, and how can it help my business web site?
• How should I go about Search Optimizing A Web Site?

Paid Search (PPC) FAQ

• Introduction to Paid Search Advertising (PPC Management)
• Why do I need a PPC campaign for my business?
• How does a PPC campaign work?
• Where will my PPC Ads appear?
• How much does it Cost Per Click to advertise on Search Engines?
• What PPC search engines do you work with?
• How exactly do you “optimize” a paid search campaign? What does that mean?
• Can I change my PPC budget? Can I add products or services?
• Why do I need Keyword Research? I know the most important keywords already.
• What should I do first? PPC advertising, or Natural Search Optimization?