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Paid Search Marketing (PPC)
There’s no question that Pay-Per-Click Marketing (PPC) has transformed marketing forever. And it’s easy to see why: never before has it been possible to advertise to people while they’re looking for what you offer. People who are already in buying mode are far easier to sell to than those you have to motivate from scratch (as with TV, magazine or billboard advertising.) If you’ve spent any time online, however, you know running a profitable PPC campaign is no walk in the park. Today, PPC is arguably the most competitive marketing battlefield in business.
Learn MoreSearch Engine Optimization (SEO)
Search Engine Optimization (SEO) is the art of positioning your website or landing page to appear in the natural search results for searches related to your product or business. This is both an incredibly difficult, and inestimably valuable skill to master.
According to SEMPO, over 75% of all search traffic comes from the natural, organic results. Interestingly, over 85% of the world’s SEM budget is spent on pay per click (PPC marketing). There is a very good reason for this – SEO is much more difficult to get right than PPC.
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